Promotion Framework: Extension Until 2028 and Increase of the Cap for Personal Care Products

📜 Law No. 2025-337 of April 14, 2025, aimed at strengthening economic stability and the competitiveness of the agri-food sector, was published in the Official Journal on April 15, 2025. It notably extends the promotional framework until April 15, 2028 for all products.

📈 However, it modifies the promotional cap in value for hygiene and personal care products (DPH), increasing it from 34% to 40%.

⚠️ As the law is immediately applicable, discussions between suppliers and distributors are expected to resume shortly regarding upcoming promotional operations!